Online marketing and leisure events: how to attract the public at the source to hang the sold out sign

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Abdur14
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Joined: Thu Jan 02, 2025 6:49 am

Online marketing and leisure events: how to attract the public at the source to hang the sold out sign

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By Carolina Muñiz
Content Creator at Marketing4eCommerce
LThe music and sports industries are two of the great economic drivers of Spain, and possibly the world.


When it comes to eCommerce, it is common to see ticket purchases in the TOP 10 of the branches of activity with the highest turnover. In fact, 2022 closed with revenues of 2,437 million euros in online purchases for this type of event, according to data from the CNMC .

How to fill all the seats at your event with Nivoria
For some years now, event organizing companies have been opting to integrate their ticket sales platforms into the most established channels, such as Entradas.com, El Corte Inglés or Atrápalo . However, there are also others that create their own online stores.

However, not all events attract the same amount of attention egypt number data either because of the long journeys that have taken place after seasons of being on the billboard, or because of the low interest of local fans. Faced with the dreaded empty seats, what can be done? Capture the attention of those people who are preparing their next trip to the city where the event is being held.

The Spanish marketing agency, Nivoria , has been developing tested digital marketing strategies for over 15 years to attract and convert this type of audience. They have developed their own system to sell all those empty seats at events. Today we are going to tell you about two of the success stories that demonstrate its effectiveness.

AS Roma: impacting the user at the source
AS Roma is a historic Italian football club that needed to fill its stadium. The Olympic Stadium in Rome has a capacity of 72,700 people and around 36,000 are members. So there was still more than half of the stadium to sell every match day, around 36,700 tickets.
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