What exactly is a Dark Post

[Mst.Rina1R]

Whether you are new to online marketing or are colleagues in the marketing department who are already doing Facebook™ promotion, I believe you have all heard of Dark Post. But do you really understand what Dark Post is? And how does it bring marketing benefits to your business?

What exactly is a Dark Post?
First of all, it is difficult to finalize the Chinese name of Dark Post , but the most popular one is "hide post". As the name suggests, Dark Post can be understood as content "hidden" on the Timeline (Timeline), that is, it will not appear on the page.

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In short, Dark Post is a post that has not been published on france telegram the page. Since it is not published on the page, who is it for? In fact, Dark Post is usually launched in the form of an advertising post targeting certain audiences that have been set up. Therefore, your page fans or followers will not be able to view this post on your page.

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One thing that needs to be clarified is that Dark Post exists on all major social media . Technically, all ads on Instagram and Snapchat are Dark Posts; for Facebook™, Twitter, LinkedIn and Pinterest, you can choose to create a Dark Post yourself and place ads, or use natural posts to place ads.

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Why use Dark Post?
We understand what Dark Post is, but how to use Dark Post to help marketing results? Take Facebook™ as an example to briefly discuss 3 applications:

Create customized advertising
Let's assume that a cosmetics brand company needs to promote its skin care series products specially designed for two types of audiences, one is younger students; the other is more mature women. Clearly, both sets of advertising design and placement cannot be confused. At this time, use Dark Post to create two sets of advertisements, and then deliver them to the corresponding audiences. They will only see advertising posts tailor-made for them, and accurate marketing positioning can be achieved.