By Astrid Ruiz
Marketing4eCommerce Editor
TOAlthough many consider it obsolete, the truth is that Facebook has positioned itself as one of the social networks with the most users in the world and one of the most visited by Spaniards , thanks to the fact that it has developed new features to adapt to new times and changing user habits.
Such is the case of Facebook Live , a feature that allows you to broadcast live videos , either publicly or restrictedly, from any user's Facebook profiles or pages. With it, content creators can connect with their audience instantly, share live experiences, interact through live comments, broadcast events, and more.
In addition to this, pre-recorded videos can also be broadcast. At the end of the broadcast, the video is published on the profile so that users can view it again, although the creator can choose to delete it or hide the post.
Facebook Live should not be confused with Live Shopping, a feature that was focused on live online sales and was removed in August of last year. It allowed creators and brands to create product playlists or tag products for users to purchase in real time. However, after two years of testing and beta versions, the feature was put aside in order to concentrate all efforts on promoting reels.
How Facebook Live Works
Live streaming can be done from a Page, Group, Profile, or benin number data Event via mobile devices using the Facebook app. It is also possible to stream from the website on computers, either using the computer's camera or streaming software (encoder), but in the latter case you need to stream via Live Producer.
If you want to broadcast from the Facebook application you must follow these steps:
First, you need to go to the page, group, profile or event from which you want to broadcast.
Click the “Direct” button at the bottom of the post editor.
A short description of the video must be added . It is also possible to tag people, record a location, add a feeling or an activity. At this point, you can also choose a filter.
Finally, click on “Start Live Video”.
To end the broadcast, click “End”.
For laptop or computer broadcasts, the page automatically redirects to Live Producer , where you can connect high-end production equipment and dedicated software.
From the news section, you should locate the “Live” option , which appears below “What are you thinking, [your name]?”
As before, a short description of the video should be added.
Click “Stream” at the bottom left.
To end the broadcast, click “End”.