These are primarily categorized based on their reach and the number of followers they have . Starting with micro-influencers , who are individuals who have a more modest reach, usually ranging between 1,000 and 100,000 followers on platforms like Instagram, YouTube, or X. What’s distinctive about micro-influencers lies in their focus on specific niches , which allows them to develop a highly engaged and authentic audience .
Macro-influencers , on the other hand , with a following of between 100,000 and 1 million , have a broader reach and are often recognized in their fields. Their presence on platforms like Instagram, YouTube bangladesh number data or X allows them to reach larger audiences. While they maintain significant influence, they can sometimes experience challenges in the perception of authenticity that micro-influencers often have. However, their ability to reach a larger audience can be beneficial for larger-scale marketing campaigns.
There are also mega-influencers . These are prominent figures with over 1 million followers . Often, they are celebrities, athletes, artists, or public figures with a massive reach. Although they have the ability to reach sizable audiences, their personal connection with followers can be limited compared to micro-influencers. They are often chosen for campaigns that seek massive reach and brand recognition on a global level , leveraging their celebrity status to create an impact on a wider audience.