By Rafael Sotelo
Content manager at Marketing4eCommerce
ANDThe world of marketing has transformed over time, and one of the most impactful and exciting strategies that has emerged is sensory marketing . This technique seeks to reach consumers through their senses, creating memorable experiences that go beyond the visual and auditory .
Sensory marketing could be defined as a form of communication that is based on stimulating the consumer's senses to generate an emotional connection with the brand or product . Unlike traditional bahrain number data strategies that focus mainly on visual and auditory communication, this type of marketing covers a wider range of multisensory experiences, involving the five senses : sight, hearing, smell, touch and taste.
This strategy recognizes the importance of emotions and sensory experiences in the consumer decision-making process. It seeks to create deeper and more memorable emotional connections, generating experiences that go beyond the mere commercial transaction. We should not confuse it with neuromarketing , which is a field that studies, through the combination of neuroscience and marketing, how we react to campaigns and how they influence our decision-making.
Types of sensory marketing
Advantages of sensory marketing
Examples of sensory marketing