Meeting of members of the Getafe Businesswomen Association

[ayeshshiddika11]

- What work does AME do in training for employment ?

For example, when I had my business in the town of Getafe, I realised that businesses came from tradition, which meant that most of them were not entrepreneurs. They did not have and do not have specific training in commerce, they do not know languages, accounting or management. They are family and inherited businesses, which were promoted with money made from the sale of land.

In my case, I came from working in the management of a multinational, with years of experience in sales, accounting, marketing, English, foreign trade and training of sales teams, but I was not able to maintain my business in the town. The inherited businesses are also closing, and the new ones that are opening are being reorganized with great effort and with our help.

For this reason, AME suggests that those who want to boost and/or reorganise their businesses should learn in a simple but constant way. Perhaps the lack of knowledge in the world of costa rica phone data digital commerce is the pending issue for all of them. They never had the need to communicate by any other means than the door of their establishment. But the customer has changed, the customer loyalty of yesteryear no longer exists either.

- What do you think is the main barrier to training for entrepreneurs and self-employed workers?

The fear of facing a computer is difficult to overcome, so it is important to teach them with the least technical words possible, in a very, very simple way, and with the practical cases that the online world offers us. For example, throughout the year we carry out activities so that they can create a website that can serve as a showcase. We want them to be able to show the world their businesses, to be able to upload photos, content, etc. We also give them basic guidelines so that they learn to see the visits to their website and to know their audience.

-What is AME's main challenge for women entrepreneurs?

Everything can be improved, but right now, if they wake up and see that outside their "caves" there are thousands of people who can see their products or need their services, that would be our goal. We would like them to be more aware that we are dealing with online businesses.