Regarding certification , Google indicates that at least 50% of the Account Strategists of a Google Ads manager account that is duly registered with Google Partners must have, at least, "a Google Ads certification in each product area in which the company has campaigns with an investment of $500 (€400) or more in 90 days (for example, in Search, Display, Video, Shopping or Applications). The number of Account Strategists who must have the relevant certifications is limited to 100," Google highlights.
According to the company, Account Strategists are employees of a company who are dedicated to managing the Google Ads campaigns corresponding to that company on behalf of its clients. These companies are tasked with informing Google about the number of users who work as Account Strategists and who must obtain the relevant certifications thanks to the work they perform on a daily basis.
Google Premier Partner
In order to become a Google Premier Partner , the American company indicates that they must meet the aforementioned requirements, but additionally, they must be part of the 3% of participating companies within a specific country or territory that have obtained the best results in the parameters that the company evaluates annually.
Customer growth: According to Google, this factor evaluates partners' ability to attract new customers and help existing ones. The company also measures this performance based on year-over-year growth in advertising spend and initial advertising spend from customers using Google Ads for the first time.
Client retention: At this point, Google looks at clients' demonstrated ability to retain their companies' business. The company measures all of that performance by the percentage of clients that agencies afghanistan number data have retained compared to the numbers recorded the previous year.
Product diversification: Demonstrated investment in a mix of formats is monitored: measured by the percentage of investment in Display, Apps, Video and Shopping each calendar year.
Annual advertising investment: Here, special focus is placed on investment in Google Ads or Google Marketing Platform. The company measures the performance of agencies in this regard with the investment in all managed accounts each calendar year.
It is important to note that in order to determine whether a company meets the requirements to become a Premier Partner, Google takes into account the performance of other companies in the same country. The evaluation made by the technology giant is approximate, as it can vary depending on the country and is made once a year.
“Congratulations to our Premier Partners for being among the top 3% of Google partners in Spain. These companies stand out from the rest for their commitment to understanding their products, fostering relationships with new customers, and helping existing ones grow their businesses. We want to offer our support to help them continue to drive success for their clients online ,” said Davang Shah, Senior Director of Marketing at Google Ads.