Your brand. You need to look at your company from their perspective. This often requires outside help and research so you can get an objective view of the market you serve. Almost every company of how external audiences perceive them, and this is naturally biased and often wrong. Taking an objective look at the situation also helps to assess internal beliefs that have been built up over the years. How do you interact with business units and other leaders? Navigating an external brand architecture is a process. It requires not only audience research,.
But also the involvement of the leadership team so that everyone understands ukraine telegram number their role in how the company speaks externally. Today, when companies have many different businesses, products, and services, key stakeholders need to work together to create a brand architecture that meets both their individual needs and, more importantly, the corporate vision. Where we have seen the most resistance is in situations where the broader leadership is not actively involved. Because how a company positions itself is critical to the future, developing a strong, outwardfacing brand architecture is a strategic undertaking. Bring in leadership and keep them engaged. Who.
Should manage the process? Developing a brand architecture is a strategic initiative and should be led by the most senior executive in the company who can rise above the business. In some cases, this is the CEO, but more often it is the chief strategy officer or chief marketing officer. In addition to other values, a strong brand architecture typically signals a new future while creating clarity. Thus, if the initiative is assigned to the head of a particular line of business, the decision often becomes weighted in favor of that line of business rather than reflecting the longterm direction.