Recommended playlist with 2.2 million views At present

[sabarina38]

because As a carrier of resonance and emotion, content platforms are extremely attractive. On NetEase Cloud Music, the comment area is like a connector that breaks down the four walls. It connects authors and listeners in the vast network. The ups and downs of the music beats, with the same rhythm, constantly strike the hearts of users who write, browse, and like comments. there are more than 2 billion user-generated playlists on NetEase Cloud Music.


Which is one of the largest personalized playlists in the industry. However, the emergence of playlists as a content format is not the first of its kind on NetEase Cloud Music. Traditionally, music critics and number library radio stations use playlists as a way to output content and create content. At the same time, online platforms such as Douban FM also use playlists as the main carrier. There are two stages in NetEase Cloud Music's playlist: the early stage is to attract music enthusiasts through "importing playlists", and the later stage is to solve the problem of users listening to music frequently through data-based "recommended playlists". Phase 1 : “Importing the playlist”.



There are two main expectations for importing the playlist: Serve deep music lovers ( KOL ) well , attract them to migrate to the platform through playlists, lower the usage threshold for this group of KOLs who are also early content producers, and complete the cultivation and self-propagation of seed users. Attract new users at a low cost. While competitors are competing for market share through copyrights and promotional resources, we can attract new users by migrating playlists at an extremely low cost. The actual result is also obvious. Hundreds of thousands of senior music lovers flocked to it.