Through this chart, we can understand the basic

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Ways in which customers interact with enterprises, thereby pinpointing customers’ pain points, shaping the value of products and services in a targeted manner, generating value exchange with customers, and helping customers achieve their vision and goals . In order to better optimize the sales journey from the customer's perspective, we need to use the AARRR model. This model divides the journey from customer discovery to actual use into three stages: potential customer funnel, sales funnel, and customer funnel. We should pay attention to the conversion situation at each stage and optimize the sales journey by optimizing channels, content, products, customer experience, and touchpoints.



At the same time, we also need to pay attention to the conversion situation at each stage to form an internal and external linkage funnel model throughout the customer life cycle. Implement digital marketing phone data for B -end products and achieve exponential growth We must attach great importance to the conversion status of each node in each funnel, throughout the entire customer life cycle, from potential customers to customers, and then to loyal customers, across the three departments of marketing, sales, and customer success, to form an internal and external linkage funnel model, and do a good job in the conversion status of each node.



Let’s take a closer look at the three funnels. 1 ) Potential Customer Funnel The process of turning from a stranger into an MQL lead. When a customer encounters a problem in actual work, he or she can win our favor and attention by following our official account, video account, etc. Then he or she will gradually become a potential customer, build initial trust by obtaining more professional information, and finally become a potential customer. A potential customer can become a qualified MQL lead by scoring behavior and completing complete information. Implement digital marketing for B -end products to achieve exponential growth 2 ) Sales funnel From a qualified market lead MQL to a customer signing, this is a sales process after SDR screening. Through online or offline negotiations, program communication, product explanations and demonstrations , we can identify customer budgets and achieve value exchange, and reach an agreement with customers.