By Daniela Carrasco
Marketing4eCommerce Editor
ANDClick -Through Rate (CTR) is a fundamental metric in the field of digital marketing , especially valued in email marketing. This index not only reflects the percentage of recipients who click on the links in an email, but also offers a clear overview of the effectiveness of the call to action (CTA) in your campaigns.
A high CTR suggests that the message has resonated with recipients, encouraging actions such as website visits, purchases or registrations. Conversely, a low CTR could indicate that both the content and the belgium number data delivery strategy require adjustments to boost user response and, therefore, the overall effectiveness of the campaign.
How CTR is calculated
Calculating CTR is essential to understanding more than just the open rates of your emails. This calculation is done by dividing the total number of clicks on links in an email by the number of successfully delivered emails (not counting bounces). The formula is as follows:
CTR = ( number of impressions / number of clicks ) × 100
This result is expressed as a percentage, providing a clear and direct metric on the effectiveness of your messages in motivating concrete actions among recipients.