“Communication is intangible, yes, but it translates into an increase in sales and profits”

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Written by Miriam Iglesias Otero
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Luis Fraga is a freelance communications and training professional for companies and all kinds of organizations. This man from Ferrol started his career in journalism at a very young age, at just 14 years old he did his first professional internship at the local Antena 3 Radio station in Bergantiños, and since then his career has been linked to the media . Cadena SER, Los 40 Principales, Antena 3 Televisión or Televisión de Galicia are just some of the media in which Fraga has developed his career as a journalist.

Since 2015, Luis has focused on corporate and institutional communication and teaching journalism and communication . Currently, he teaches these subjects at EF Business School, EOI (School of nepal phone data Industrial Organization), Nebrija University and Atresmedia Formación. In addition, he also works as an independent consultant advising and collaborating with companies and spokespersons who need it to improve the management of their communication and personal brand.

Journalism, a profession in constant crisis and reinvention
Throughout your career you have worked as a journalist in both radio and television, at regional and national level. In recent years you have focused on corporate communications, which many colleagues in the profession call “the dark side”. Have you encountered any reluctance from fellow journalists regarding this professional change?
No reluctance. More like curiosity. Some former colleagues are interested in knowing "if there is life beyond the media" and there certainly is. 9 out of 10 job offers that I publish on my communications blog come from corporate communications companies and the rest from journalism. The important thing is that, whether you work in an editorial office or in the communications of an organization, you do it honestly, without lies and with good intentions.