Amazon used to only pay out a maximum of 10 euros, regardless of how expensive the products purchased were. But that is no longer the case with Amazon Which is better, lead or sale? That's a question that we hear again and again. And of course, the advantages and disadvantages mentioned above result in certain usage scenarios where one works better than the other. But it all depends on the situation. The following factors (in alphabetical order) play a role in the choice between sale and lead: Affiliate program Of course, the affiliate program itself plays a role.
What topic do you want to publish an affiliate website on? Do you have a certain oman whatsapp level of expertise or can you buy it externally? Are there certain topics that interest you or do they fit in with existing websites? Since not every affiliate program offers both compensation options, this decision is partly unnecessary. But you shouldn't forget the merchant's landing page. The offers can be as interesting and the advertising material as attractive. If, for example, the merchant's online shop is simply crap, then the conversion rate will be low and you won't earn much.
Commissions Of course, commissions play an important role. However, you should not only consider the amount of commission (which will usually be higher for sales), but also how “easy” it is to generate a lead or a sale (conversion rate). As a rule, it is much easier to sell products that cost 20-50 euros than products that cost 500 euros. The following factor also plays an important role. Cancellation rate The cancellation rate is an important point, especially when it comes to sales compensation.