Where will we end up if Google decides what is trustworthy and what is not, instead of conducting a largely objective search? But that is perhaps another topic. EAT optimization in detail According to all reports, the author of an article or website plays a major role. Apparently Google expects authors to be linked properly and the reader to either find out more via an author box or click to go to an author page where it is made clear where the author got his knowledge from.
I cannot confirm this at the moment. This is also consistent with other lebanon whatsapp opinions. Martin Mißfeldt, for example, has several very good niche sites that deal with blood values and the topic of vision. Technically, these were top-notch, not to mention that he even has doctors in his family, whom he has named as co-authors for the technical review since the Google drama. Did it help him? No, the websites are not coming out of their hole, even though they are really good in terms of technical knowledge and content.
In his current article, he also says something very nice, in my opinion: "What if the quality problem is not the website, but the search engine?" In fact, that is exactly what I said above. Because what if Google no longer remains a value-free search engine, but starts to decide for itself, as is obviously happening at the moment, what is good or bad for users. What has quality and what doesn't? What is trustworthy and what isn't? Or has Google always done this and is now just reaching a new level in this area? Should that be the case? We as a society also have to ask ourselves such questions.