"LOEWE x Suna Fujita" has been developed by the brand's own creative department located in Spain, Loewe Madrid, promotes the collection created in collaboration with the Suna Fujita ceramics studio, located in Kyoto, Japan.
The campaign consists of various activations at points of sale, packaging development, outdoor advertising and the development of a book and a documentary. All of this is imbued with the artisanal essence that Suna Fujita transmits, achieving great cohesion between both companies.
The American animation studio Andrea platform Output also collaborated in its production.
LOEWE x Suna Fujita
Outdoor
Lola MullenLowe Madrid’s “Find Your Summer” campaign for Magnum UK was a success in the Outdoor category, increasing ice cream consumption in the country in the middle of winter, proving that ice creams do not have to be seasonal products.
Finding your own summer was the focus of this campaign, which featured the collaboration of Argentine photographer Ale Burset and included outdoor “digital ou of home” actions that provided real-time weather data, indicating the locations where the audience could find those longed-for rays of sunshine. A push notification system based united states of america number data on geolocation was also activated, offering discounts on Magnum ice cream by identifying nearby stores.
MAGNUM | FIND YOUR SUMMER
Golden Lions
Audio & Radio
«Breathe through it», by DAVID Madrid for Halls.
Creative Effectiveness
“#TurnYourBack” by DAVID Madrid / Ogilvy London for Dove.
Design
“Samsung Impulse” by Cheil Worldwide Madrid for Samsung.
Direct
«Alcaraz Signs» by DAVID Madrid for Netflix.
Film Craft
«Oliveira dos cen anos» by Little Spain for Real Club Celta.
Entertainment Lions for Music
«Oliveira Dos Cen Anos» by Little Spain for Real Club Celta.
Entertainment for Sport
«Oliveira Dos Cen Anos» by Little Spain for Real Club Celta.
Outdoor
«Find Your Summer» by Lola MullenLowe Madrid for Magnum.
«Meet Marina Prieto» by DAVID Madrid for JCDecaux.