Channels are constantly changing.

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300,000 views, only one order! Celebrity marketing bids farewell to the myth of growth , new money pours into the pockets of overseas giants When online traffic enters the stock period from the incremental period, and the number of sharers continues to increase, the high cost and the decline in conversion rate are inevitable. How to open up new channels and how to turn " traffic " into " retention " have become new issues for merchants. " Yesterday it was Meta , today it is TikTok , and tomorrow it will be something else. From weak competition to disorderly competition to elimination rounds, marketing can easily be ' dazzled by the flowers ' . Only by doing targeted conversion work on existing customers can we bring compound interest to the brand.



" Yu Hong said. In Chen Yong's view, " omni-channel marketing " is one of the most important trends in cross-border e-commerce this year. This requires brands to reach users through multiple touchpoints and number data manage the user journey. Only when the user's lifetime value ( LTV ) is greater than the customer acquisition cost ( CAC ) can sustainable development be achieved. " Furthermore, it requires brands to pay attention to indicators such as customer unit price, repeat purchases, and joint purchases. " He said. Gu Zhenyu introduced to Yibang Power that Vesta currently has more than ten channels, such as Netflix splash screen, Google video splash screen, TV splash screen, etc.; it has also tried some traditional advertisements, such as brand card mailing, large billboards, SMS marketing, email marketing, etc.; in addition, there are also information flow advertisements in the form of audio such as podcasts.



" The previous logic was to seize 1-2 largest advertising platforms, but now it is diversified advertising platforms, which can aggregate small amounts into large ones and make the traffic more precise, " he explained . The power of offline channels has also re-emerged. According to statistics from e-commerce data company PipeCandy , as of this year, about 47% of small and medium-sized DTC brands in the United States have physical stores, either opening independent stores or entering stores of large retailers. Chinese brands going overseas, such as Dreame Technology, Pop Mart, Vesta , and Nobaday , have also laid out offline channels.