How a CRM can increase your sales by 21%

[jrineakter]

Statistics say that proper use of a CRM can increase sales by 21%… And in this article we explain how to achieve this.

The studies are quite clear on this point: using a CRM can increase a company's sales by 21%. But theory is one thing and practice is quite another, so you're probably asking yourself right now: how do I achieve this unprecedented improvement?

But you might be asking yourself something much more basic: wait, what are you saying a CRM is? So let's start at the beginning: a CRM is a tool that helps you manage your business's relationship with customers in the most optimal way possible. That's where its acronym comes from: Customer Relationship Manager .

If your business is not yet benefiting from the use of a CRM, you can always opt for solutions as complete as the one included in the business management software Holded . And, once this tool is implemented, it will be time to ask: how should you use it to increase sales by 21%? Below we offer you several ideas in this regard…

Are you an agency? Read our guide on CRM for Agencies

1. Record the entire sales process
Without a CRM, your sales process canada number data can often end up being a volatile and fragmented process, a series of scattered notes and fragmented data held by different people on your team who are more than likely working without knowing much about what everyone else is doing. A good CRM will give you the opportunity to establish a sales process in a visual and orderly way that brings together all the information and makes it available to everyone involved.

2. Repeat successful processes
Once you have your workflows under control and established, it will be much easier to repeat them if they have been successful. You will also be able to extrapolate them to other clients and cases. And, in fact, with each new repetition of a process, you will be able to use the CRM tools themselves to polish and perfect it.

3. Optimize data
Spreadsheets are the foundation of any primitive CRM… But in that primitive state, data management is something that takes up a lot of time and energy. New CRM programs not only allow you to manage data much more easily, but also allow you to automate many processes and, therefore, optimize the entire process.

Keep track of your sales opportunities at a glance with Holded's CRM. Get started for free .

4. Make more accurate predictions
Dedicated CRM software uses all the data you input into it to make increasingly accurate and well-ordered predictions. You can know when to contact a customer at the most appropriate time using past sales data, you can optimize your warehouse using past merchandise flows… A good prediction is not magic, but something based on pure, hard data.

5. Set more precise goals
The fact that a CRM tool makes complete workflow information available to all employees involved has a direct impact on goal control. The sales manager can give visibility to his achievements in relation to the goals met, and you can check whether the goals you have set are being met. As they say in English: win win .

6. Release your customers' information
Now that you are an expert in CRM and all the parts of your team involved are using it efficiently, why not expand its scope of action? After all, all the information you collect about your customers and their sales can help other areas of your company to do their work more effectively. Marketing, technical service… Think about which employees can benefit from this tool and apply the maxim that says “information is power”.