The Role of Automation in Streamlining B2B Operations

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Currently, the features are only available to a small group of advertisers for the purpose of collecting feedback. In July, Meta will begin expanding access to more accounts. Improving Meta Advantage Alongside the features shown, Meta has also announced new AI features for the Meta Advantage Suite. For those who don’t know, the Meta Advantage Suite is Meta’s portfolio of automation products that use Machine Learning and AI to improve campaign results. These solutions allow you to customize ads to the right audience at the most convenient time, saving advertisers significant time and resources. Now, let’s see the new features that Meta has announced for Meta Advantage: Switch manual campaigns to Advantage+ shopping in one click: now you can leverage AI quickly and easily.

When you click on “duplicate” a campaign, this setting will taiwan phone numbers already be available to you. Video creative in catalog ads: now, catalog ads will be able to import videos of your brand or products and use them as creative assets in your campaigns. In addition, Meta will use Artificial Intelligence to dynamically show the best video to users in Feed, Reels, Watch and Stories. Performance Comparisons: in order to understand the differences in results between manual and Advantage+ shopping campaign, Meta created a new automatic report within the platform. Therefore, you can have concrete data of the true impact of this feature on your campaigns.

Better performance with Advantage+ audience: now, instead of using strict audience targeting, advertisers using audience Advantage+ will add their entries as a suggestion to the platform. With this, the system will also find people outside these suggestions if it understands that there is a good possibility of conversion in the campaign. AI Infrastructure and Modeling Investments Along with all this news, Meta reported that it has been investing tens of billions of dollars annually in its infrastructure. An ever-increasing portion is being reallocated to developing their AI and machine learning capability in their ads. A recent big step was the construction and implementation of Meta Lattice, a new model architecture.