Wants to Hear From You and What Interests Them? The Answer is a Preference Center! This is a Form That Gives Users Options Other Than Simply Unsubscribing. Potential Options Could Include Changing the Frequency of Their Email Sequences or Choosing Topics That Interest Them. Subscribers Can Also Change Their Personal Information Through the Preference Center, Avoiding the All Too Common Problem of a List Full of Outdated Email Addresses.
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