Even the main target user groups of many brands

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This is actually putting the cart before the horse. Among the new consumer brands that Communication Gymnastics has recently come into contact with , we found that a large number of brands' current hit products are no longer the product forms of the early days of entrepreneurship. The early versions of the products were eventually found to be false demands. have undergone a great change. A certain brand initially thought that the main target group was working women, but eventually found that it was mostly students, which was more suitable for campus marketing, but campus marketing is actually outside the field of vision of mass media.



Therefore, in the early stages of new consumer brand entrepreneurship, the role of marketing is not to amplify market advantages and establish market position, but should serve to verify business models and indonesia whatsapp number data verify product demand. So we can say that specific brand marketing strategies are not important for early new consumer brands that are 0-1 years old. When we talk about verifying product demand and business model, brands should not take it for granted. For example, if you choose to start a freeze-dried coffee product business, you cannot take it for granted that young people like to drink coffee and the demand for freeze-dried coffee has been verified, because this kind of thinking is too granular and is an industry-wide thinking.



All product verification should be viewed in the framework of market competition, that is, there are so many freeze-dried coffee products on the market, what unique needs does your product meet, and is this uniqueness a real need? If it is a real need, then it should be reflected in the relevant test data.