Customers can interact with your

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For example, you could offer exclusive app discounts or an AI chatbot to improve the shopping experience. 4. improve customer engagement Users spend seven times more time in mobile apps than in mobile browsers. Mobile apps are naturally more engaging than other experiences, which helps brands deepen customer engagement. Plus, your target audience is more likely to have downloaded your app, which means you have more opportunities to engage them at the right time.


Customers can interact with your brand in a variety of ways through an app. If you have a product catalog, give customers more control with features like favorite products or shopping lists. You can iran phone number list also integrate your app with a review tool, which allows you to easily collect reviews from your most engaged customers. 5. Personalize a marketing channel Nearly two-thirds of consumers expect brands to understand their needs, and 52% expect every offer to be personalized.


Your customers expect more personalization from you, and a mobile app can help you personalize their experience. With mobile-optimized targeting tools, businesses can personalize marketing offers to every app user at scale. Mobile apps enable interactive personalization features like purchase history, personalized discounts, and more. In addition to recommendation algorithms, your app can include AR features like color changing or outfit matching. A mobile app can also make it easier to recognize important moments in your customers’ lives, like anniversaries, birthdays, holidays, and more.