There are a variety of potential distribution options for content, such as:

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Channels and Promotion Strategies
You need to have a strategy in place for distributing your content to ensure the right people see it. You also need to add distribution to your content marketing budget so you know how to pay for it.


Websites
Online ads
Print ads
Social media channels
Email newsletters
The most innovative way to create a distribution malta phone numbers strategy that works within your budget is to figure out what costs the least and build upward. The answer for most brands is going to be social media.

Social media promotions
Social media is a great balancer when it comes to marketing. It is something that is accessible to most businesses. That’s true whether you are a freelancer looking to expand your clientele or a Fortune 500 corporation.

You can set up a Facebook or Instagram business account and pay nothing. You also have the option to promote your posts for a small fee. Boosting posts means the social media platform will show more impressions of your post to others, even if they don’t follow your account. You can typically target the audience to fit your ideal customer.

You only pay if someone clicks on the post. On average, you might pay anywhere from $.50 to $1.00 per click or $1.00 daily for a Facebook boost. Both accounts let you control your budget. You set a daily limit, and they stop the boost once you hit it.

You can limit your use of this feature, too, per post. So you might decide to boost a post about a new blog or discount a product.

Email newsletter
An email newsletter is another potentially free content distribution option. Like social media, though, it can be time-intensive. Email newsletters are a practical way to do promotions, though. For example, you could send out an email offering those who get the newsletter an exclusive discount. You can also use it for a sneak peek at a new product.

Website
You also want to factor in the must-haves like a website. The cost of a website depends on many facets. For instance, you can choose a platform that provides easy design and setup templates. That might cost as little as nothing to several hundred dollars a month.

If you choose a low-cost host platform, you may pay less but have third-party ads on your pages. Hubspot lists some of the common website charges as:

Hosting – $3 to $400 per month
Domain – $3 to $25 per year
SSL certificate – $0 to 250 per year
A well-designed, SEO-focused website can pay for itself, though. It increases your web presence, so you appear on more organic searches. That means more people know about your brand.

Other distribution channels
The cost of other distribution channels for content varies. You should save the last of your budget for things like:

Online ads
Sponsored ads
Graphics
Multimedia, such as videos and podcasts
The costs vary, as well. You can likely find something within your budget range. You should monitor the metrics to ensure it is worth the money before committing to anything long-term, such as a yearly subscription plan.