In addition to the aforementioned

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The beauty of them is that they allow total creative freedom to their authors . Not only that: they also allow total freedom of listening to the users , which is more difficult when following a radio program. In recent years, attention to this phenomenon has grown enormously and even the Nielsen data demonstrate this, even speaking of a +16% in 2018 . Did you know that 2020 will be the year of podcasts? An overview of this phenomenon in Italy The Nielsen research , developed on the occasion of the United States of Podcast event in Milan (November 2019), highlighted the increase in podcast consumption in the last year.


In addition to the aforementioned +16%, canada phone number list which saw listeners go from 10 million in 2018 to 12.1 million in 2019, it is interesting to note a few things. First of all, that the largest part of the podcast population is young , between 25 and 34 years old. Consumers accustomed to streaming and digital products, who have Spotify, Netflix, Amazon Prime video, Audible and other forms of entertainment in their content diet.


But even more interesting is the data relating to regular consumers, who have gone from 10 to 23% of the total . People who listen to them once/twice a week, with much longer average listening sessions, like a fixed appointment in their routine. On average, listening is done at home or in the car – followed by other means of transport. Why listen to them? Born from streaming and radio on demand, podcasts allow you to avoid advertising or ad blocking, listening peacefully to your own interests.