The Customer Experience Customer

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To achieve these results, it is necessary to think about the purpose of the contents and connect with the right audience , obviously taking into account the resources and budget available. The “layers” of the pyramid Hero, Hub, Hygiene help us achieve these goals. The 3H pyramid shows how to create an effective content marketing strategy it is necessary to: knowing how to build long-lasting content that is appreciated by a loyal audience. create content that must be able to change shape, adapting to the devices, media and communication strategies implemented.


create Hero content, that is, unique content aimed at distinguishing us and intercepting new audiences knowing how to communicate the ideal content to the right audience!Consumer behavior has changed, uae phone number list let's analyze the customer experience. People interact, communicate and spend money no longer only by following the influence of advertising messages and marketing actions, but rather by virtue of the experiences they live in interaction with brands. This is an important change of perspective because, in this view, the success of a company no longer depends only on its product and service but on how they are “experienced” by users, before, during and after the purchase.


Never before has user experience been so strategic and differentiating, so much so that today Customer Experience has become crucial within Digital Marketing strategies . The Customer Experience Customer Experience: How to Build Brand Success It is now clear that differentiation based on product innovation is no longer a guarantee of success. However, it is possible to find a competitive advantage by focusing on elements that go beyond the core business . For many years the mantra has been “the Customer is the King” , but only recently has this slogan managed to penetrate every aspect of the business.