Which is formed by the competition between

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Homogeneous competition: A few manufacturers seized the category dividend before the market " hardened " and achieved profitability through online and offline channel construction based on the user scale obtained in the early stage. At this stage, excellent companies seized the dividend to form a phased first-mover advantage, while product innovation also reached a bottleneck stage, and the market inevitably entered the stage of homogeneous competition.



2. Industry price range Every industry has its own unique price range, consumers and brand enterprises. Through the industry price range, we can see the overall brand price france whatsapp number data ecology of the industry and find market gaps. That is, the price range is relatively less competitive than the brand, and there are opportunities to enter the market through high-price and low-price flanks. Brand No. 1 : Position, rhythm, strategy, and strength For example: In the milk tea market, Mixue Bingcheng has achieved scale advantages through low prices. An industry market pricing can be simply divided into three levels: high, medium and low: New-style tea drinks represented by Heytea and Nayuki are priced at RMB 20-25 per cup.



Represented by CoCo and Gu Ming , the price is 10-20 yuan; Mixue Bingcheng is an example of a brand that is priced below 10 yuan. Heytea and Nayuki adopt high prices to target the core business districts in first- and second-tier cities, CoCo and Guming are positioned in the mid-range, and Mixue Bingcheng adheres to the low-price + " surrounding the city from the countryside " strategy. 3. Category differentiation and characteristics Brand No. 1 : Position, rhythm, strategy, and strength A deep understanding of categories is the basis for category differentiation Category is the consumers’ colloquial expression, matching and expressing demands.