The content and design

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By doing this, segments are created and emails become personal – a great success factor. The subject line is a vital element of an effective email. Did you know that 47% of your recipients decide whether or not to open an email based on the subject line alone? And did you know that 68% of emails are considered SPAM based on it alone? A captivating title significantly increases the probability of opening the email.


The content and design of an email are fundamental. The afghanistan phone number list logo, the videos used and the images, everything must work harmoniously. The secret is to use a simple layout , not too much text and few images , but the right ones. Just as web design influences the effectiveness of a site, so the design of an email influences its success.


Use direct copy , as if you were talking to the specific person and not to the mass. It is important to balance informative and promotional content, the risk of SPAM is around the corner. Insert a clearly visible call to action . This element is sometimes forgotten, we often think that the user knows what to do with our email.