PR and AI in the Age of Bot-Generated SERP Results

[hoxesi8100@]

Campaign goal: Increase brand awareness and sales by 20% in 3 months.

Strategy:

Content Creation: The bakery produces a series of short videos that showcase the making of its most popular desserts, highlighting the use of local ingredients and artisanal techniques.
Collaboration with local influencers: 5 food bloggers and influencers from the area are identified, inviting them to try the products and share their experience on social media.
Digital Press Office: Preparing press releases for local online overseas chinese in uk data media, announcing the launch of a new line of seasonal desserts.
Virtual Event: Hosting a free online cake decorating workshop, broadcast live on social media.
SEO and content marketing: creating blog posts optimized for relevant keywords such as “best artisanal sweets [+ city name]”.
Results:

35% increase in social media followers
3 articles published in local online newspapers
500 participants at the virtual workshop
25% increase in sales in the 3 months following the campaign
This example demonstrates how an SME can use Digital PR effectively, combining different tactics to achieve its business goals.
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Digital PR Strategist & AI
With the advent of artificial intelligence and the introduction of Google bot-generated results in search engine results pages ( SERPs ), SEO and digital marketing are undergoing a radical change.