A Closer Look at Buyer Personas

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I should have put this entry first, but I decided to put this spot near the end of the article because this topic is very, very broad.

If your product is for women over 50, but your website, your language, your communication style is geared toward teenagers, you’re probably doing it mostly wrong.


You must have a clear understanding of who your product canada whatsapp number data is for and develop your website, communications, text, and videos around your buyer personas.

Ad Campaigns If your website sells skateboards and you're showing your ads to women in their 50s and 60s, you're probably targeting your ads in the wrong direction.

Now, this example is exaggerated, but given that the goals have to be well granular, don’t be discouraged if you don’t get the expected results in the first week of running ads on Facebook, it may take some time for the algorithm to complete them.

Retargeting is also important. Especially for non-impulse purchases or very low-priced products, people need to see the ad several times before they trust and buy.


So we can say that if you don’t show your ads to the right audience, you’ll have a hard time increasing your conversion rate. Logical, right?

Conclusion Many times we forget the main focus. Let us try to imagine a store with a huge variety of goods, extremely high prices and various other flaws.