Classification of search intent

[fomayof928@mowline]

There are 4 different types of search intent, based on the stage of need realization and purchase intent.

Navigational Intent : The user searches for a specific website by typing the brand name into Google.
Informational Intent : The user seeks information about a problem or need, using questions as search queries.
Commercial Intent : The user wishes to obtain information about a product or service before proceeding with a purchase.
Transactional Intent : The user is ready to purchase and is looking for specific products, including brands, or performing more general searches.
Although 70% of Google searches are informational, keywords with transactional intent are those that lead to the highest conversions on a website.

The Value of Search Intent
By analyzing search intent, you can greece phone number list understand what stage of the purchase funnel the user is in. Are they looking for information related to a need that has not yet manifested itself? Or are they looking for information or opinions on a specific product?

Understanding user intent allows us to make the content of a website interesting and consistent with what the user is actually looking for.

If we want to position our site for a certain keyword, we need to understand what the user wants to find with this word and how to best satisfy their needs.

We could then drive traffic to the website and try to convert visitors with interesting and valuable content.

The importance of search intent doesn’t stop at just better understanding your customer.