The social category heuristic and the

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Exposure to thousands of brands offering the same service increases the possibility that the customer will turn to other companies, even unknown ones, if they provide greater added value. It is important to provide accurate information to divert the consumer from this dangerous area.
Not all biases have the same value:


The social category heuristic and the power of free, would seem to be the most effective attributes together with the strength of the brand.
The importance of biases varies from product to product and especially based on the phase of the purchase journey in which the user is.
From Google's search results it would seem germany phone number list that, even in the messy middle , customers are more attracted to those brands they know and for which they already perceive a value. However, by using biases you are able to shift the attention of customers and direct it towards your brand. In this area, in fact, even neophytes in the market can be visible and of value to the user.

Discover how consumers in Italy complete their purchasing process.

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Changes in society, in the use of technology and events that affect everyday life influence the way in which the user makes decisions and completes his purchases. It is essential for companies to analyze and understand the changes in the purchasing behavior of their customers.

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