For paid advertising

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SEM activities are based on selected keywords consistent with user searches. To advertise on Google, the software to use is Google Ads. Why invest in paid advertising? Paid advertising is certainly an effective and relatively cheap form of promotion . With just a few euros a day you can reach large masses of users who are truly interested in your product or service. Among the advantages of paid ads is precisely the ability to directly reach large specific targets thanks to profiling and based on the searches that the user has carried out online.


For paid advertising campaigns, a non-binding and extremely manageable financial contribution is then required. The company can evaluate the budget it is willing to spend and control who sees australia phone number list the ads, when to activate and deactivate them. The costs of advertising decrease further when the payment method used is pay-per-click, that is, the company pays only if the user clicks. As we will see, this method is adopted by Google Ads. In economic terms, we talk about ROAS (Return On Advertising Spend) to indicate the effectiveness of a campaign.


The higher the ROAS, the more our campaign is performing. With online campaigns, the results are fully measurable . This allows you to indicate and track KPIs (Key Performance Indicators) to evaluate changes in the company's performance and profitability over time. By conducting online marketing activities it is then possible to create A/B tests and prove which of the two versions of a campaign satisfies customers more and consequently performs better. It is then possible to obtain insights of the market in which you are working, to better understand the habits of our consumers, their interests and their online behavior.