When we ask our clients to provide us with their databases, these are often devoid of prospect email addresses, telephone numbers (on the cell phone of the best salesperson) or even their own customer files .
Sometimes, some people still talk to us about renting an america cell phone number list email database , and there, we are about to feel bad... However, a company cannot deprive itself of an acquisition and loyalty lever as strong as email: 91% of consumers consult them every day! Ask yourself the question, who does not have emails around you? Knowing that it is now almost mandatory to take out a mobile phone subscription, declare your taxes, or download applications?
Stats
With a few exceptions, your targets have at least one email address , it's up to you to recover them to better convert them... The number of email boxes existing in France exceeds the number of Facebook, Linkedin and Twitter accounts combined!
In France in 2023 , 42.2 million people have an email account , or around 60% of the population. 99% of users check their email at least once a day, almost half of them on mobile.
The average opening rate in 2023 is 18%, the click rate is 2.6% and the conversion rate is 1.2%. It therefore remains a very effective and profitable tool, in both the prospecting and loyalty phases .
Here are 9 techniques to achieve this!