Most of its coffeehouses

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Starbucks’ Weaknesses Prices: For many consumers, Starbucks is more costly than some competitors, such as McDonald’s; Imitability: It is quite easy for the competitors to replicate its products; General standardization: Some products don’t associate with the locals’ preferences; Recall of products: It has recalled several in-demand products, affecting the brand image. Starbucks’ Opportunities Expansion.

Are in the U.S. Therefore, emerging economies are a great australia whatsapp number database opportunity for expansion; Diversification: Developing products according to the specific target market’s preferences; Partnerships: Co-branding could increase its market share; Price differentiation: Offering regular coffee to capture the middle-class; Online channels: Strengthening its online channels to attract more customers for pick up locations; Delivery: It can start its own delivery service, instead of using Uber Eats and alike; Subscription: It could start some coffee subscription services to expand its customer base.


Starbucks’ Threats Competition: Many coffeehouses offer cheaper products. Besides, there are strong competitors such as multinational companies (Dunkin’ Donuts and McDonald’s for example); Imitation: Their products can be easily reproduced; Third-party suppliers: There are many contractors and stakeholders, which makes it hard to manage the whole chain; Recession: Starbucks’ revenue has already dropped, especially after temporarily closing many stores due to the pandemic; Coffee beans’ rising prices: The price of Arabica (the most-produced coffee in the world) has raised drastically during the covid-19 pandemic.