We develop the strategy and design the actions in great detail. With some changes along the way, of course, a good digital marketing plan is always flexible, mainly because the results obtained are what evaluate and condition the roadmap.
OUR ROADMAP, STEP BY STEP
1. Definition of objectives and KPIs
Measuring forms sent and clicks on contact numbers on the website.
Improving the visibility of each of the brands that Sareteknika represents, focusing on Fagor, Edesa, Panasonic and Aspes.
Improved visibility by location and province.
2. Subdomain integration
Sareteknika offered information about its brands on bolivia telegram data ubdomains (fagor.sareteknika.com…), but it was necessary to include everything on the main website, www.sareteknika.com, in order to combine efforts and improve SEO. We did it. And with great care, too.
3. Technical SEO, bug fixes
Software cache and server caches to improve the loading speed of the website. In the case of hosting, a higher plan was also contracted to increase performance.
Optimization of meta titles and meta descriptions.
Plugin update.
Fixed broken links.
Migration from old protocols, from HTTP to HTTPS. Security was a priority.
'Alt' attributes on images.
Bug fixes related to multi-language.
Improved Silo structure of landing pages.
4. SEO for content, relevance
Keyword research by types of appliances using sophisticated tools and systems.
Keyword research taking into account the requests collected in the Sareteknika call center.
Development of an editorial calendar and writing guidelines based on the above.
5. Generation of landing pages
Package of monthly landing pages, by brand and location.
Each landing page with personalized and enriched content achieves top positions in search engines.
Landing pages optimized to achieve conversions.
5. Reporting
Monthly monitoring reports.
Dashboard reporting via Google Data Studio.
6. Training
Advice and training for the Sareteknika team on website administration using the WordPress dashboard, copywriting, proper use of SEO plugins such as Yoast, etc.
The results
The results are what matter. Below are the indicators that we are proud of and that we hope to continue improving:
Sareteknika case indicators
Key facts about the Sareteknika success story.
Some mistakes (that made us stronger)
We are proud of the work we have done with Sareteknika. We are also lucky, it is a client who trusts us and lets us do our work. And it is a credit to us because, along the way, we also made mistakes. We ran campaigns on Google Ads and on some programmatic advertising platforms and we did not get important results. Maybe it was not the right time. Maybe we did not get the segmentation or the keywords right…
We didn't get things right, but we corrected them immediately and learned as we went along. That's the idea, to grow with our projects and help our clients get results.