Traffic is only valuable if it drives measurable results - otherwise

[zihadhasan012]

Tips and Tools Estimate traffic volume with Google's search-based keyword tool. Use web analytics to track organic traffic by engine, keywords, etc. Set up a limited PPC campaign to test traffic volume and relevance. 4 - Results Ok, I know "results" is a bit vague, but hey, I needed another R-word. Seriously, I'm talking bottom-line results here - leads, purchases, and anything else that drives your success as a business ("conversions", in the industry vernacular).


It’s just costing you money. Tips and Tools Set up egypt mobile phone numbers database conversion/goal tracking in your analytics software. Track your conversion "funnel" - the steps it takes a visitor to reach your goal. Segment, segment, and segment again. Of course, thousands of blog posts have been written about each of these 4 R's, and most of us are better at some than others, but if you keep the big picture in mind and don't fall into the trap of narrowly focusing on just 1 or 2 metrics for success, you'll go a long way toward effective SEO.


So much is written about how local lead gen is HOT, but so precious little on how to actually do it. Not surprising, since for every Brandon Hoffman, Dr. David Klein, and David Kyle, there are 100 pretenders. So let's talk about local PPC geo-targeting. targeted_world_small First off, geo-targeting is critical for professional service firms-- dentists, doctors, attorneys, and the like. Some folks are more local than others-- for example, the local dry cleaner is not going to attract people from 3 states away (much less, across town) while a Charlotte realtor may attract folks who are searching from California for real estate.