Voices Naturally Emerge Some people, whether they’re just natural writers

[zihadhasan012]

Because the person who's number 3 in the community chart (i.e. me) might not be anywhere near as active as the guy at #4 (the irreplaceable rishil). Or the chap who looks like a newb, and therefore doesn't seem worth talking to, might have been around since God was a boy, and is the chap that the more mouthy ones really listen to. Or the girls you used to ping about getting on the round-up, or into their latest presentation, have moved on.


Just as with SEO, where the best link might actually be from the site with only 10 links pointing to it, so in social marketing it's often not who you know, but what you know. And there's nothing an qatar mobile phone numbers database y guru can do about that. We bloggers talk a lot about finding our voice, that mystical quality that is uniquely us and yet somehow resonates with a wider audience. What happens, though, when your blog gets written by a group of authors? How does a company or community blog find its voice and not just devolve into a schizophrenic mess? I’d like to tell you that there's some secret recipe, but honestly, I think that the most successful companies recognize that they can’t completely control their creation – they have to let it grow and evolve naturally.


Intuitively, they somehow recognize the following three realities of collective blogging: 1. , strong personalities, or great at what they do, naturally stand out in a crowd. This makes some companies nervous, and they automatically try to rein in those voices, restricting their authors to rigid rules and standards. Too often they end up destroying whatever quality made those writers worth reading in the first place, exactly the quality that would help them build an audience and be successful.