The Farmer’s Dog search volume from 2018 to present

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The website operates as a subscription service, sending freshly-made dog food directly to customers’ doors. They have several varieties of food available, and use a survey to help their users decide which type to get and what portion sizes each individual dog needs.

The Farmer’s Dog is now delivering millions of meals monthly, with total funding of over $100M.

Their search growth shows sweden consumer email list the rate and consistency with which the brand has grown in recent years: 669% since 2018.

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Clearly, they’re doing something right! That’s why we analyzed the brand’s unique marketing strategy and collected all the most important lessons from The Farmer’s Dog for this breakdown.

Ready to learn 6 tested marketing tactics that you can apply in your own business?

Let’s get started!

Shortcuts
Make personalization an integral part of your business
Save site abandoners by addressing their concerns
Offer a trial discount for new customers
Use the power of word-of-mouth marketing
Generate demand with content marketing
Use social ads to reach your target market