It's Certainly Worth Looking at the Data, and Any Time You See a Deviation From the Normal Trend, You Should Take Note and Think About What Might Be Going on. In This Case, the Change (the Drop in Conversion Rate) Occurred Between March 22 and March 2 Considering This Was So Close to the Christmas Holiday, It’s Clear That This Drop Was Caused by People Taking Time Off to Spend Time With Their Families. Another Striking Aspect of the Data is the Periodic Dips and Spikes, Which Seem Fairly Consistent (Note the First Three Peaks!).
We See That These Conversion Peaks buy algeria cell phone number list Coincide With the Days of the Workweek, While the Conversion Dips Occur on the Weekends. Just by Looking at the Analytics Trends, We Figured Out a Few Things — 1) Our Target Audience is Less Interested in Engaging With Our Site During the Holidays, and 2) Our Target Audience is Most Active During the Workweek. That’s a Lot More Information Than We Had at the Beginning! We Can Certainly Use This Information to Guide Our Future Marketing Decisions.
for Example, Now That We Know That People Are Far Less Active During the Holidays Than on Other Days — Especially Weekdays — We Know That It Doesn’t Make Sense to Run a Holiday Sale. We Won’t Attract an Engaged Audience. On the Other Hand, if We Do Want to Make an Announcement or Promotion, We Now Know That Weekdays Are the Best Time to Do So. We Can Make an Informed Decision About When to Run the Best Marketing Campaign to Get the Best Results.