values ​​through your stories

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Show empathy and sympathy in your campaigns
A customer who feels a connection with you will be more likely to choose you over your competitors. Similarly, the sympathy your customer has for your store and brand will encourage them to trust you and buy your products.

Don’t hesitate to tell your customers a story, it can bring authenticity to your brand while capturing users’ attention. It is scientifically proven that stories can increase our happiness levels and our oxytocin levels, which can improve our trust and empathy towards a brand. Storytelling also plays on memorization, in fact, thanks to a good story, you will be el salvador business email list remembered more often.

For example, you can share successes of your brand or your customers, or create a story around your business. The key is to be authentic and convey your passion and
One of the examples of storytelling that I really like is that of our client “ Payote ”. In its post-purchase scenario, the espadrille brand involves its customers in its eco-responsible commitments, even after the act of purchase. When a customer orders a pair of recycled espadrilles from the brand, the latter sends a thank-you email that says “Thank you for saving a piece of trash from drowning”.

In this message, the brand explains its commitments to cleaning up the oceans and presents, through an infographic, the manufacturing process of these particularly eco-responsible espadrilles.

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