How to Do Smart Blogger Outreach in 10 Easy Steps
It’s probably clear from these email examples, that there are lots of straightforward things you can do to get your outreach right.
Screenshot of Sending an Email to Your Prospect in Blog Promotion
Now, I’m going to walk you through this process step-by-step, to make crafting a standout outreach campaign as easy as possible for you. I’ll also share my own email templates that you can tweak, modify and use in your own outreach.
Before we get started, though, here’s something important to remember:
If you’ve tried your hand at outreach in the past and produced emails similar to the bad examples above—don’t worry.
You’re not here to be shamed… you’re here to learn how to do better outreachalbania phone number material that actually gets real results for the growth of your blog.
While it’s not ideal if you’ve already sent a lot of outreach emails that looked like our examples above—it’s not the end of the world, either.
Unless you’ve emailed the same bloggers over and over and over again, they’re very unlikely to remember your name or email address.
Successful bloggers get targeted with so many of these bad outreach emails that most of us just hit “delete” right away without internalizing any of the information about the sender.
So with that in mind… let’s learn how to do outreach the right way.
1. Choose a Small Number of Bloggers to Reach Out to
The root of the problem with our bad examples above, is that the bloggers who sent these outreach emails are concentrating on sending out as many emails as possible.
If you’re doing that, it’s understandable that you’ll end up with minimal personalization—and that you’ll be pitching to some blogs that are (at best) only slightly related to your topic.
It’s better to pick a small number of bloggers to target for your outreach efforts.
When you take the approach of trying to connect with a smaller number of bloggers, it means that you can focus on really high-quality outreach, rather than treating your entire campaign as just a numbers game. Your entire outreach approach will be different (in a positive way).
"Smart blogger outreach is done on a very small scale, with a personalized approach and high quality offer."
How to Do Smart Blogger Outreach in 10 Easy Steps
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