Traffic sources and search intent in e-commerce optimization
Understanding traffic sources and search intent is key in eCommerce optimization. Customers typically prefer organic searches, with 70-80% of online shoppers ignoring paid ads in favor of organic results. In eCommerce, 70% of searches are transactional, meaning users are willing to buy if they find the right product.
Since 93% of online experiences begin with a search engine, brands that optimize for specific, purchase-oriented search terms gain a considerable advantage.
Keywords are the foundation of effective eCommerce cio and cto email lists SEO. Long-tail keywords are especially valuable, accounting for 65% of eCommerce searches and often converting at higher rates. Customers who use targeted long-tail keywords are typically ready to purchase, so these keywords are essential for reaching high-intent buyers.
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Keywords with strong commercial intent—like “buy,” “best,” or “affordable”—show 1.8x higher click-through rates and 2.4x better conversion rates than more generic keywords. Seasonal keywords present another opportunity, with interest in products like holiday gifts or winter clothing increasing by up to 400% during peak times.