Inspect Backlinks to See How Successful

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Inspect Backlinks to See How Successful Your Competition Really Is
Another way to learn more about your competition is through the backlinks they’ve accumulated.

Backlinks are created when an external website links to your content.
"The more (high quality) backlinks your article acquires, the better your content afghanistan phone number library rank in organic search results."
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Almost without exception, the more backlinks a blog post has (from high-authority websites), the more search engines like Google will see your article as being reputable and authoritative—thus being worthy of ranking higher in search results over competitors with fewer good links.

The number of backlinks a particular article has is a good way of determining how successful the content is (or soon will be), because people don’t usually link to content that’s of poor quality.

If you want to know how many backlinks a competitor article is receiving, you can paste their URL into a backlink checker. There are a lot of options for backlink checker tools, but a few I recommend are, Ahrefs, Moz, and SEMRush (all of which offer free trials you can test things out with).

Use Backlink Checkers to Do Keyword Research on Competitors
Use backlink checker tools to also identify opportunities for where you should try and guest blog post. If your top competitor has a link or two from a really well-reputed blog in your industry… your site could benefit greatly from also acquiring a backlink from that site.

You can also use these kinds of tools to check out your own backlink profile in order to see how well your site is performing in terms of domain authority. It’s a good way of keeping tabs on the popularity of your blog.