2. Company information model

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5 lead scoring models
Now that we’ve answered the questions “What is lead scoring?” and “Why is lead scoring important?”, let’s look at the different lead scoring models you can employ for your business.

1. Demographic model
If you’re selling to a particular demographic, this lead scoring model suits your organization. Is your business offering products or services only in certain geographic locations? You can give negative scores to leads that aren’t within your business’s scope.

Find out your leads’ location by asking for demographic information through forms on your landing pages. Their responses will reveal whether they’re an excellent fit for your business or not. If a lead provides a location where your business doesn’t operate, you can deduct points from their score so that you can prioritize more relevant leads.

This lead scoring model is helpful for business-to kuwait mobile numbers -business (B2B) organizations. Are you selling a product or service that’s meant for large enterprises? Or are you offering a product that’s best suited for specific industries?

This lead scoring model helps you weed out prospects who may not be a good fit for your offerings. If you cater to large enterprises, you can subtract points from SMBs.

For example, your scheduling software is best for veterinary clinics. Non-veterinary clinics get negative scores, so your sales team can prioritize the leads that fit your target audience and will most likely convert.

3. Online behavior model
How a site visitor navigates and interacts with your website says a lot about their interest in your offerings. Examine your leads who eventually became paying customers.

Which web pages did they visit before they became a customer? How many pages did they visit on average? Did they download white papers or studies along the way to becoming leads?

Consider giving higher points to leads who visited your high-value pages, like your pricing pages. Did they sign up for a free trial? These leads can get higher points, too. If they visited 20 pages in five days, they get higher points than leads who only visited five pages during the same period.