The usefulness of SMS for a communication agency

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sending sms
In addition to the internal use of SMS to remind your customers of your interviews or to notify them of the sending of documents and invoices, they will also be used for your external communication, for example by supplementing your email campaigns.

In fact, a meta-analysis (the study of 4 European studies) indicates the supremacy of this means of communication:

a CTR (Click Through Rate) of 16% compared to 2.8% for emails;
better customer perception (preferred by 48% versus 20% by users for receiving commercial offers);
On this subject, 75% of them appreciate receiving an occasional promotional offer by SMS (be careful of the importance of the term occasional: spamming your targets at 3 a.m. is less likely to please them, especially if they have left the ringer on their phones).
Sending SMS also adapts to the needs of your customers:

Prospecting as well as loyalty or even the evaluation of customer satisfaction ;
Increasing the recall rate (up to 60% compared to 15% for television advertisements), country and area code philippines obtaining feedback by inviting people to write a review of their experience or reinforcing the image of a brand that cares about its customers are only a tiny part of it;

Even during a crisis communication for one of your clients, it proves useful in allowing rapid warning since the average reading time is only 3 minutes (compared to 90 minutes for email).
As you can see, unlike emails or online ads, SMS messages are less likely to be filtered by spam filters or ignored by recipients, making them a very effective means of communication for businesses looking to reach their target audience. These SMS messages can be personalized for each recipient and can contain calls to action to encourage them to take quick action, such as signing up for an offer or purchasing a product.

As for your agency, it will benefit from an additional service to include in its commercial proposal from which it will be able to generate income . Obviously, each of your clients has a different budget: only buy the number of SMS you need so that you adapt to their needs.

Let's take a concrete case of the use of SMS in a communication agency, with Jadeclo, which mentions “We used it for well-targeted marketing actions ”. It now includes mobile marketing in its clients' strategies.