CoMagic and RetailCRM: both service and friendship

[ashammi228]

Content
Why is integration necessary?
How does integration happen?
Data Analytics Takes It to the Next Level
New opportunities with telephony
What do we have as a result?
Henry Ford

RetailCRM is one of the most common CRM systems, telegram db search created specifically for online stores. CoMagic is a tool that allows you to evaluate the effectiveness of a website and advertising, increase the return on an advertising campaign, and boost sales. And these two systems can work together!

We tell you in more detail: how the integration of RetailCRM with CoMagic is useful , how to implement it, and what advantages it will give you.

Why is integration necessary?
If you work with the RetailCRM system, you probably know what its advantage is - it is "tailored" specifically for e-commerce. However, if the type of customer request is a call, then the CRM does not take it into account, and there is no analytical data (source, channel) on it. That is, precisely the important information on the basis of which reports are built in the RetailCRM interface.

This cannot be allowed if we are talking about competent and effective analytics of the online store’s work.

Using call tracking in CRM, you can build reports on the source, channel, campaign, and keyword that led to the order.

Now that there is no doubt about the need for integration, let's look at how exactly it works and what the output is.

Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.

Get a consultation

How does integration happen?
Quick and easy. In short: in your CoMagic personal account, you select the appropriate section, enter the portal address and API key from RetailCRM, configure the correspondence of stores in RetailCRM to virtual numbers and start data synchronization.


We have written detailed instructions that will allow you to do this in literally no time.

Once the integration is set up, new opportunities for analytics open up. Let's see how it works in practice.

Data Analytics Takes It to the Next Level
As we mentioned earlier, the only way to track calls in RetailCRM is to connect call tracking. CoMagic links the call and Client ID data from Universal Analytics. In RetailCRM, each call has an advertising source and all the information about the visitor's session: what the client watched before the call, how much time he spent on the site, which page he left, etc.


New opportunities with telephony
Integration with a virtual PBX allows you to fully optimize work with calls in a single interface.

1. Directly in the CRM, you can make calls by clicking on a contact, and when there is an incoming call, you can instantly receive all the information about the client in a pop-up card;

2. You can manage the employee’s online-offline status directly from the CRM so that calls do not come to employees in their absence;

3. All calls are available for listening directly in the CRM;


4. The call forwarding options also increase. For example, you can set up a call forwarding directly to your personal manager.

Without a doubt, all this makes working with calls much easier.

Don't miss the news
Enter your e-mail and receive the most interesting articles, studies and cases.
E-mail
Receive news

By clicking the button, you confirm that you agree to receive the newsletter.
What do we have as a result?
Clear data on the performance of all sources in a single interface.
Extended functionality for working with calls: pop-up contact card for incoming calls, outgoing calls by clicking on the number, automatic connection with a personal manager, etc.
All requests and calls from each client are recorded in one system. The entire history of communication/interaction is at your fingertips!
New opportunities to evaluate the performance of your employees (for example, wiretapping).

Ruslan Karpov. Head of CRM department retailCRM

It is important for our clients to understand directly in the CRM what advertising led to the order, how many times the client visited the site, what products he looked at, whether he needed a consultation, and whether he made a call before buying. CoMagic copes with this task perfectly.

We already have a module for CoMagic. It helps our clients not only track the effectiveness of advertising, but also make calls and listen to conversations in retailCRM. Now we are updating it so that you can benefit from the integration of retailCRM with CoMagic even when using third-party telephony.

What is the moral of all this? Tools should be synchronized and work together to give the best results. If you have an online store and you accept orders not only through the site but also by phone, integrate the services with each other as soon as possible! This will allow you to increase the speed and quality of work, as well as identify additional growth points for your business.

Let's make your analytics even more transparent and your online store profitable together. Good luck!