Breadcrumbs Galore is a tool designed to improve the navigation of your online store through a clear and organized breadcrumb system. Breadcrumbs are links that show users the path they have followed within your website, allowing them to easily return to higher categories or to the main page.
This way, your customers will be able to explore your catalogue intuitively, quickly find what they are looking for and enjoy a more pleasant shopping experience.
7. Generate more customer reviews and opinions
A positive review is when a satisfied customer endorses your products or services. A good testimonial can attract new customers and build greater trust in your brand.
In e-commerce, most potential customers check canadian business email list reviews and testimonials before deciding to buy. According to a study conducted by Trustmary , 93% of consumers read online reviews before making a purchase.
How can you motivate your customers to write a review?
Offer a discount or incentive for rating your products or services
Send a personalized email highlighting the importance of their feedback.
Organize contests or giveaways that customers can enter by leaving their review.
Include a link to review services such as Google Reviews or Trustmary on your website.
Farmacias Direct links the verified reviews page on its homepage with a banner highlighting its average score on a 5-star system.
Marketing tactics for sales with positive reviews
Customer testimonials can come in many other forms: a mention on social media, a short video showing your restaurant, or even case studies that support, with data, the need for your product.
App to manage and display reviews: Judge.me
Judge.me helps you collect, manage and display customer reviews on your online store. With this app, you can automate review requests after each purchase, with discount coupons or email marketing actions, and display them on your website in a personalized way.
8. Connect with your visitors with a live chat
In addition to email and social media, there are other effective ways to interact with your site visitors. For example, you can use live chat to communicate directly with shoppers as they browse your store.
Many tools allow you to target users based on the pages they visit, the time they spend on your site, or even whether they arrived via a newsletter. But most importantly, live chat gives you the opportunity to answer questions and resolve concerns in real time, right when customers are considering making a purchase.
A good example is jewelry store Singularu , which uses live chat to engage with potential customers and keep shoppers informed about the status of their orders, without needing to contact their support team via email.
Marketing tactics for live chat sales
App to incorporate a chat into your online store: Oct8ne
With Oct8ne it's easy to add a chat to your online store. It works with both human agents and chatbots and integrates with WhatsApp, Facebook and Instagram.
This app can increase conversion rates by up to 30%, reduce cart abandonment by 33%, and increase average purchase receipts by 60%. It also allows you to showcase products from your catalog while engaging with customers.