Google has shared new details about its use of the Speculation Rules API, which the search engine uses to automatically prefetch the first search results, improving loading speed for users . This prefetching technology, implemented on both mobile devices and desktop computers, significantly reduces the wait time when clicking on search results.
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Google is testing AI Overviews in Germany and other European countries
Google has begun testing AI Overviews on a small portion of search traffic in Germany, qatar phone number data Switzerland, Italy, and Spain. The AI-generated answers, which have been available in the US since May 2024 and are now available in over 100 countries, could lead to fewer clicks for website owners .
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Survey: 42 % of respondents find Google search less useful
A recent Vox Media survey shows that 42 % of respondents find Google Search increasingly less useful, while more than half say they rely more on their community than search engines when searching for information. Google's importance is declining, especially among younger users , with 61 % of Generation Z and 53 % of Millennials already using AI tools instead of search engines.
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Study: Exclusion from Google AI Overviews harms websites
A recent study by Terakeet shows that websites that aren't included in Google AI Overviews suffer significant disadvantages when it comes to attracting visitors. The study reveals a clear trend: While pages listed in AI-generated answers benefit from increased traffic, excluded websites experience significant click losses.