Facebook is launching a new webshop feature: Shops. This allows entrepreneurs to set up free storefronts (online shop windows) on Facebook and Instagram. This launch gives a big boost to e-commerce via social media. Useful for companies that want to move their physical sales to the online world.
Facebook previously launched several initiatives to support entrepreneurs in this time of crisis, such as fundraising campaigns on Facebook, the 'Support SMEs' sticker and gift cards on Instagram. With Shops, the platform goes one step further. This phone number library makes it easy for companies to offer their products and services online via both Facebook and Instagram.
Facebook Shops.
It actually works very simply. As you can see in the image below, Facebook guides you clearly through all the steps.
First of all, you get the option to customize the layout and style. With these options, you can make the Shop fit nicely with your own house style.
You can also personalize the size, color and appearance of the text and buttons.