When we talk about online ambassadorship, we are actually talking about telling stories. Good and real stories. Stories that resonate. Jan van der Aa and Vincent Mirck work at the Corporate Communications department of VodafoneZiggo and know better than anyone how to bring these stories from this organization to the surface. How they do this, that is their own story. With boundless enthusiasm they tell how they get others on board, in order to increase the reputation of the telecom company. Read about their approach and about… pleppen !
the run-up to the merger between Vodafone and b2b email list Ziggo was in full swing,” says Mirck. “Unlike many people who had worked there for years, I saw no distinction between Vodafone or Ziggo employees. Everyone was a new colleague to me. That fresh perspective helped me enormously in setting up the new corporate website. The first version did not yet offer any appealing stories from colleagues. It contained a few press releases and a ' purpose '. I wanted to change that quickly. And I immediately saw a legion of enthusiastic colleagues in front of me who could help with that.”
The golden rule of storytelling
This approach consisted mainly of telling stories. Storytelling . You don't tell stories yourself, you let others tell them. After all, that's where it happens in the organization. The duo started by interviewing trainees. Text, photo, publish, done. This gave the corporate website a face and the HR department also used these interviews to recruit new employees. The question soon arose: "Where are the rest of the inspiring stories?" In short, the content was appreciated.