Do you want to optimize conversion using video? Don't just think on-site, but also off-site. For example, by retargeting with video ads. It is possible to process video in banners. YouTube also offers the possibility to retarget visitors with YouTube videos. Moving images stand out more than a static ad. Visitors who have not yet converted, can be redirected back to your website.
Call-to-actions
Always end your video with a call-to-action. What do you want the viewer to do after watching a video? Should they watch another video, should they subscribe to a YouTube channel, or do you want to draw attention to an upcoming event? Use these last seconds. This is either hooking or unhooked.
Want to generate more leads? Now you know what to do. Don't make the videos too long and of good image and sound quality. Measure your results and test the material. And don't forget, convert the viewers into leads!
As an independent entrepreneur, you have to make a good impression all the time. Everyone you meet could be a new customer, and if you already have that customer, it is important that he or she remains satisfied. Did you know that your non-verbal communication plays a major role in this? I interviewed Margreet Jacobs, specialist in non- hospitality industry email list verbal communication and pitch trainer, to find out how entrepreneurs can become aware of their non-verbal communication.
Why is non-verbal communication important for entrepreneurs?
It is a very large part of your message and you are often not aware of it yourself. What you send out non-verbally can literally mean the difference between getting the assignment or not, expanding your network or not. What can happen, for example, is that what you say in words does not match what you show non-verbally.
Non-verbal communication is everything you consciously or unconsciously communicate to another person, without using words. This includes your voice volume and intonation, but also body posture, clothing, make-up, facial expression and the location in space or the distance to the other person. – Margreet Jacobs (33 years old).